Hexumi Privacy Policy
Hexumi is a puzzle game by SmartFriends B.V. This policy explains what data we process when you play Hexumi, why we do so and what rights you have. We collect no more than we need.
1. Who we are
SmartFriends B.V. is the controller of your data. Contact: SmartFriends B.V., Libau-eiland 22, 1014 ZK Amsterdam, the Netherlands. Chamber of Commerce no. 96163968. info@smartfriendsapp.com.
2. What data we process
- Game data: your progress, scores, streaks, coins and in-game purchases, so you can continue where you left off and play the daily puzzle fairly.
- Account or player name: if you choose to save your score or create an account, the name and details you provide for that.
- Device and usage data: such as device type, operating system, language, country (based on IP address), how you use the app, and technical errors or crashes.
- Advertising data: your device's advertising ID (IDFA on iOS, advertising ID on Android) and data about the ads you see, if you consent to this.
- Purchases: if you buy something in the app, Apple or Google processes the payment. We receive no payment details, only a confirmation of what you bought.
3. Why we use this data
- To run the game, save your progress and deliver your purchases (performance of the contract).
- To improve the game, fix errors and understand how it is played (legitimate interest, or consent where required).
- To show ads that let us offer the game for free. We only show personalised ads with your consent; without consent you may still see non-personalised ads.
- To meet legal obligations, such as our accounting.
4. Consent
When you first open the app, we ask whether you consent to personalised ads and analytics. On iOS, Apple also asks whether the app may track you. You can change your choice at any time in the app menu under Privacy, and on iOS also in your iPhone Settings.
5. Who we share data with
We do not sell your data. We work with service providers that process data on our behalf or deliver ads as independent parties:
- Back4App to store game data, scores and accounts.
- AppLovin (MAX) and the ad networks that deliver ads through AppLovin.
- Google Firebase for analytics and crash reports.
- RevenueCat to manage in-app purchases.
- Apple and Google for distributing the app and handling payments.
Some of these parties process data outside the European Economic Area, including in the United States. Appropriate safeguards apply, such as the European Commission's standard contractual clauses or the EU-US Data Privacy Framework.
6. How long we keep data
We keep game data for as long as you use the app or your account exists. If you delete your account, we delete the related data within 30 days, unless we are legally required to keep it longer. We keep analytics and crash data no longer than necessary, and for at most 26 months.
7. Your rights
You have the right to access, correct, delete and port your data, and the right to object to or restrict processing. You can withdraw consent at any time. You can delete an account in the app itself. For other requests, email info@smartfriendsapp.com. If you disagree with how we handle your data, you can lodge a complaint with your data protection authority; in the Netherlands this is the Autoriteit Persoonsgegevens.
8. Children
Hexumi is intended for a general audience and not specifically for children. If you are under 16, please ask a parent or guardian before consenting to personalised ads.
9. Security
We take appropriate technical and organisational measures to protect your data, such as encrypted connections and restricted access.
10. Changes
We may update this policy. The latest version is always on this page. We will let you know in the app about important changes.